June 4th, 2013
When The Dolls House Emporium was acquired by MyHobbyStore Retail at the start of springtime, it marked the end of...
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In 1988 the first imports were purchased direct from the factories in Taiwan and China (via Hong Kong), and the company started selling B2B as well as B2C, attending its first trade exhibition with a stand at the British Toy and Hobby Fair in 1988 showcasing the Queen Anne House. It was such a success that several were immediately despatched to Saks Fifth Avenue in New York.
Jackie said: “Importing direct meant that we had stock available to supply selected retail outlets as well as our mail order customers. Our national advertising campaign promotes the hobby as well as supporting the retailers by introducing new collectors. We have also always had a very active promotional programme to engage collectors all year.”
The http://www.dollshouse.com website was set up around 1996 and started winning awards soon afterwards.
In 1997 a mezzanine floor was added to the premises and over the next three years another three satellite despatch warehouses were in use, all operating in real time from the main computer system.
In April 2000 the company moved to its current premises in High Holborn Road, Codnor Gate Business Park, Ripley, bringing all the operations under one roof again. This move afforded a 2,150sq ft retail area, a tourist attraction in its own right, where visitors can see the complete range of more than 30 dolls’ house models, all fully built, decorated, lit and furnished. Seasonal displays are also featured throughout the year as well as many limited edition items and special offers.
As part of the company’s commitment to customer service, there is a comprehensive range of multi-media guides where you can see live action demonstrations online at home. These master classes are supported by an innovative blog, forum and use of social media, which opens up the way for two-way communications between the company and our customers, bringing people into a growing Dolls House Emporium family. There’s also the benefit of creating a community for customers to meet and chat online, passing on information and ideas – and showing off their incredible work.
With over 30 dolls’ houses and 2,500 items with which to decorate, light, furnish and accessorise the miniature homes, The Dolls House Emporium is recognised as the world’s market leader in 1:12 scale collectables, yet the sentiments remain the same today as they did in 1979: commitment to delighting customers with excellent service and quality dolls’ houses and miniatures.
At the end of February 2013, the founder owner Jackie Lee retired after 33 years at the helm.
At the same time The Dolls House Emporium was acquired by hobby sector retailer MyHobbyStore Retail Ltd, which planned to continue the strong customer service ethos.